There’s nothing like working alongside friends in the same agency.
— Noel San Juan, Dentsu Philippines ECD
It isn’t creative if it doesn’t sell.
— Benton & Bowles’ philosophy
Don’t be obsessed by the need to be original. Battle first with simplicity. Being outlandish isn’t being creative.
— Greg Garcia, Leo Burnett
Always compare yourself to the best.
— David Guerrero, BBDO Guerrero
An outstanding concept must move these 5 individuals by turn: the Creative Director, the Account Manager, the Client, the Consumer and the Jury of a Creative Awards Show.
— Melvin Mangada, TBWA \ Santiago Mangada Puno
Not every ad you will make has to be great. Know when you are face to face with an opportunity to finally do that one great ad, then go for it!
— Mon & Abby Jimenez